スタートアップが失敗する理由と、その回避策とは?

公開日:
April 6, 2020

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Getting paranoid by watching your brand new venture jolting just in the nascent stage? Are the profits slackening and sales getting dwindled already? A study shows 30% of the start-ups fail at the very first year of operation, 50% start-ups collapse within the first five years, and almost 67% get out of the race within just ten years. Basically, 90% of the start-ups fail to thrive and make their business the next Big Thing. 

So why do start-ups fail? And what are the odds to fit your business into that 10% category? What can you do to ensure your brand doesn't crumble like others? Let's find the answer below. 

Here we are going to discuss the major 5 oversights that breeding entrepreneurs do and see their business sinking gradually. We have analyzed the causes, and each step where did they go wrong or how to avoid it to see an increment in the profit.  

1. Solo Ownership

The idea of being a solo founder can be exciting, but in reality, the obstacles, hurdles, and eventual failure don't really make it worth it. A company can't run depending on an individual's effort; rather, it grows on the basis of collaboration and teamwork.

1.1 Where do they go wrong?

Founding a company is quite challenging, and setting up it all alone in this era of competition is not a walk in the park at all! It requires hard work, and sheer dedication, along with the best minds to set up and flourish a business.

But entrepreneurs who set their sail alone in this journey, often find themselves in the lurch. Having partners and a reliable team is all that you need to see a significant difference.

1.2 How to avoid it?

  • 共同創業者を迎え、計画や戦略に対して批判的な視点を持ってもらう
  • パートナーと目標や目的が一致していることを確認する
  • 多様なスキルセットと視点を持つ人材をチームに選ぶ
  • ストレスのかかる状況下でのパフォーマンスを基準にパートナーを評価する

2. Complexity in Business Plan

Several young entrepreneurs complicate their business model with a stumbling presentation, unrealistic assumptions, and vague plans. 

2.1 Where do they go wrong?

A promising business model is the backbone of every small or big business. You must consider this as the fundamental building block which demands utmost care and attention. A complicated and sloppy business model is always bogged down with unnecessary details. 

However, such plans seem to set thewrong goals, create confusion, and position poor benchmarks. All these are enough to destroy a start-up at a very early phase.

2.2 How to avoid it?

  • まず、専門家の助けを借りて、簡潔で明確な計画を作成する
  • 潜在的な投資家からフィードバックを求める
  • 何かを決定する前に、あらゆる戦略に対して建設的な批判を得る
  • 計画を頻繁に見直し、改善を重ねる

3. Delaying Product Release too much

New businesses often underestimate the potential of reaching the threshold. That's why they take a long pause before launching the product, but that's where the company loses its edge. 

3.1 Where do they go wrong?

If you wait too much before launching your product, by the time the scope of your product may fizzle out. You might have spent too much time and resources to make your product stand out, but you will get the negative outcome only, in this case. Even some businesses wait for months or years before introducing the prototype. In search of the "perfection," these start-ups fail to get the crucial customer feedback which is really important to skyrocket your business. 

3.2 How to avoid it?

  • MVP(実用最小限の製品)の価値を過小評価しない
  • ベータ版の段階で製品をリリースすれば、市場に参入し、実際の顧客でアイデアをテストすることができます
  • 製品の最初のバージョンは不完全なものかもしれませんが、顧客の手に渡ることで、成功への一歩を踏み出すことができます
  • 決められた期間内に製品をリリースすることは、率直なフィードバックを得る助けとなり、欠点を明確に把握できるようになります

4.  Ignoring the User Feedback after Product Launch

Your start-up is going to fail for sure if you turn a blind eye to the users' feedback. You can take this feedbacks as a gold mine for an emerging business. As much as you dig, you'll reach the root, and your business will thrive!

4.1 Where do they go wrong?

This is one of the major reasons why start-ups fail. Once you launch the first version of your product, it's mandatory to take user feedback seriously to build up a customer-centric approach. Be courageous enough to take negative feedback and work on those to make your product customers' favourite. 

4.2 How to avoid it?

  • 否定的なフィードバックを前向きに受け止める
  • ユーザーの不満の根本原因を分析し、バグを修正する
  • ユーザーの要望に耳を傾け、顧客のニーズに合わせて製品を設計する顧客中心のアプローチを開発する
  • 顧客の課題、不満、悩みを解決する製品やサービスを創出する

5. Hiring the Wrong Advisors

Small-scale companies often look for advisors at a cheap remuneration, which not only brings incompetent people into the business but also contributes to drowning an emerging business down the lane. 

5.1 Where do they go wrong?

Each and every person who is associated with your company is the asset. Especially for the company which is yet to make a name in the market, it's crucial for them to appoint an experienced and skilled financial advisor, or tax advisor, or business advisor.  The right advisory can save your start-up from failing.

Most of the start-ups compromise in these areas and select non-skilled minds to cut down the cost. Most of the start-ups go wrong here, which finally results in a company crash with huge financial losses. 

5.2 How to avoid it?

  • 採用戦略を計画し、強固な選考プロセスを導入する
  • 何よりもまず、熟練した専門家を選ぶ
  • 経歴、評判、資格、レビューを確認する
  • 財務状況を包み隠さず開示し、的確なアドバイスを得る

These are the crucial parts where you must give special attention to grow your business from a start-up to a big brand.

It's time to say adieu! Now you already know why start-ups fail and how you can be successful with your start-up. To learn more in this regard talk to our expert professional. Post your queries in the comment below.

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